Large urban billboard mockup for Open Learning
The Campaign
The Lifelong Open Learning Alberta program concept aims to guide young professionals through their career journey. The program helps participants in all industries create a career plan, develop a portfolio, align them with mentors, and help with funding. The plan creates a default pathway for lifelong, competency-based learning across Alberta.
This campaign was included in the design of the concept to raise awareness of the new program throughout Alberta.
Role
Used provided copy and target audiences to bring the campaign to life through the different Open Learning logos, ad visuals and concise copy. Variations of similar ads were created using different copy and logos.
Mockup for a targeted bus stop advertisement
Mockup for a general bus stop advertisement
Outcome
A sample campaign for print and digital channels, including bus stop ads, billboards, and social media ads for Instagram and LinkedIn.
Instagram paid advertisements with small alterations to the campaign for different target audiences.
Insights
Designing simple campaigns can be difficult. They rely on clean and minimal visuals to be quickly absorbed by viewers at a glance, so there are fewer elements to work with. The minimal nature of campaigns put more imporance on hierarchy and composition than other types of design.
LinkedIn paid advertisements with small alterations to the campaign for different target audiences.
