Role
Concept development, campaign strategy, and visual design for a proposed STARS Air Ambulance donor-awareness campaign, including billboard mockups and an email newsletter.
Billboard targeting people who go off-roading
Billboard targeting campers
Outcome
A campaign concept centred on “Impact-Driven Donations,” using real stories and outcomes to connect donors emotionally to the life-saving work of STARS. The proposal included billboard concepts and email campaign designed for high-traffic, high-visibility placements.
Email newsletter mockup
Insights
The campaign reframes donor contributions as tangible, life-changing outcomes rather than abstract support. By prioritizing storytelling and emotional resonance in out-of-home placements, the concept demonstrates how strategic messaging and bold visual design can increase awareness, engagement, and donor retention for nonprofit organizations.
Billboard targeting farmers
