Role
Branding and packaging design for a conceptual chocolate line by Lukes Drugmart. The chocolate line targets women who, sometimes, just need some chocolate.
The Moon Time concept utilized a boost of different vitamins and minerals that aid in women's health, and deliver a unique profile of flavours.
The flavour Pink Velvet is where Lukes Drugmart and Wild Rose Brewery partner together to create a beer inspired chocolate.
Outcome
Each chocolate bar was designed with it's own character to fit the flavour's mood. Though, the cohesive colour palette, repeating elements, and illustration style create a unified line that stands out on the shelf.
Animations of the packaging illustrations for use in digital advertising, newsletters, and video
Social
Instagram mockups from the Lukes Drugmart page and a dedicated Moon Time Chocolate page.
Mockup of an instagram post from Lukes Drugmart promoting the chocolate
Mockup of an instagram story featuring the Flower Power bar
Insights
The packaging uses illustration, colour, and pattern to communicate flavour profiles and emotional cues, helping consumers quickly differentiate products.
This line of chocolate pairs well with Lukes Drugmart's brand and appeals to their younger, trendy consumers.
